Tonight is Faith and Family night for the Tulsa Shock. At first I was dismayed by this pairing up of WNBA basketball and a Christian concert. But when I looked at the demographics of Tulsa, how can you not couple faith and family with religion in Oklahoma?
There are pre-game prayers, post-game FCA huddles, church groups singing the national anthem and “God Bless America” being blasted at baseball games. So having a Christian university (Oklahoma Wesleyan) sponsor a Christian concert after a game sounds like a very sound marketing plan in the Bible Belt. Tonight in Tulsa, we’ll see just how solid a plan this union of faith and basketball might be.
To read more of my thoughts on this issue as seen on Swish Appeal, please click here.